It’s impossible to finance a show that does not reliably generate revenue. Likewise, talent and production values are completely wasted if there is no audience to appreciate them. In other words, attracting patrons is an obvious necessity. Lucky, our team of marketing professionals have mastered the data science to do just that.
Step 1) Target “cold” audiences with YouTube, print and billboard ads.
This first level of the funnel is simply building a novel audience in your area. This consists of people that visit our website, click an ad, or watch more than 33% of the content contained in the video ads. Algorithms then identify outstanding commonalities between these individuals that range from alumni status (HS/College), TV/Movie viewing habits, music preferences, household incomes, marriage/familial statuses, hobbies, online buying habits, and a litany of other identifiers.
Step 2) Track and convert warm audiences using FB / IG ticket windows.
Anyone matching the ideal parameters outlined by initial data sets are then targeted with ads featuring a built in ticket window. Not only do these ads allow users to purchase without opening a new page, their doing so automatically exposes their entire friends list to their scheduled attendance. This increases the likelihood of the ad being shown or shared at no additional cost to us. Additionally, the video advertisements feature a sample of a show’s performers, which has many added benefits. Chief among them is that we know ticket holders already like the content which all but guarantees high customer satisfaction.
Step 3) Leverage attendance to boost review metrics and visability.
Your digital displays can be used to provide a QR codes that links directly to your venue profile on HaHaLaughs.com. This portal allows patrons to quickly monsoon your various business listings with positive reviews on google, yelp, trip advisor, and facebook before the euphoria of the show wears off. When customers do this on-site they automatically “check-in” at your venue which boosts the placement ranking of your business on maps.
Step 4) Send attendees coupon codes for discounts on future shows.
Though customers are already squarely in the sights of our marketing algorithm before they even arrive, more can be done to bring them back. Automated emails allow us to offer discounts on subsequent shows should they have opted-in to our mailing list at checkout. Single use coupon codes can then give the attendees motivation to come back or easily share the codes with friends. This creates even more word of mouth promotion at no additional cost.
Tip of the Iceberg…
How we promote is largely determined by what resources are available in your area and how far in advance we have to promote the events. In addition to the above, Comedy Carousel often utilizes a myriad of different promotion methods including; posters and discount tickets, digital and analog radio ads, and even sidewalk chalk. Our website’s tracking pixels allow us to monitor and optimize the effectiveness of any marketing medium, so with even a modest budget we can guarantee our shows will bring you new customers.
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